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Daytime television is a genre of television programming, traditionally aimed at viewers who would be home in the daytime hours (e.g., homemakers). Since the audience of daytime television consists largely of women, much of the programming is hosted by women, or reflects issues that are important to many women (e.g., The Oprah Winfrey Show, The View, and Dr. Phil). Also a popular audience in this time frame is the college student; game shows such as the original Jeopardy! (1964-75) and, since the 1990s, The Price Is Right have targeted this audience.

See also

• Daytime television in the United States

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