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Gimme More 

“Gimme More”
“Gimme More” cover
Single by Britney Spears
from the album Blackout
Released September 25, 2007 (U.S.) October 22, 2007 (UK)
Format Airplay, CD single, digital download, maxi single, 5" single, 12" single
Recorded 2006
Genre Dance-pop, electropop, urban pop
Length 4:11
Label Jive
Writer(s) Nate Hills, Jim Beanz, Keri Hilson, Marcella Araica
Producer Danja
Certification Platinum (U.S., Australia, Denmark)
Britney Spears singles chronology
"And Then We Kiss"
(2005)		 "Gimme More"
(2007)		 "Piece of Me"
(2007)

"Gimme More" is a two-time MTV Video Music Award nominated[1][2] song by American pop singer Britney Spears. The song was recorded for her fifth album, Blackout. The song was written during Spears' second pregnancy. Its lyrics feature racy content, backed with breathy vocals and an up-tempo beat.

Announced as the lead single from the album, "Gimme More" was first released in Australia on October 6, 2007. It performed well, reaching the top ten on many international charts. "Gimme More" topped Billboard's Canadian chart, and reached number three on the US Billboard Hot 100, making it Spears' highest-peaking single in the United States since her 1999 number-one debut, "...Baby One More Time". It also peaked at number three in Australia and the United Kingdom. In Australia and the US, the single was certified platinum.

The single garnered mostly positive reviews, primarily because of its club-natured melody and spoken intro. The single's accompanying stripper-inspired music video also received media attention, with Spears' pole dancing being panned by critics. On the other hand, the video was considered an improvement on her highly criticized 2007 MTV Video Music Awards opening performance.

Contents

Production

"Gimme More" was co-written by James Washington and Marcella Araica along with Nate "Danja" Hills and Keri Hilson, who had previous collaborations with Justin Timberlake and Timbaland, for Spears' fifth album, Blackout.[3] Spears began recording "Gimme More" in Las Vegas during her pregnancy; three weeks after she gave birth, recording continued in Spears' house in Los Angeles.[3] The song was produced in 2006 by Danja, a Timbaland protégé,[4][5] who said that "Gimme More" is about "feeling good, celebrating womanhood".[6] It was mixed by Araica and interpolates background vocals by Jim Beanz and Keri Hilson.

According to ASCAP, the original title was "Gimme More (It's Britney Bitch)" but was later changed.

Structure and lyrics

"Gimme More" is written in the key of F# minor.
"Gimme More" is written in the key of F# minor.

"Gimme More" is a moderately paced dance groove set in the key of F# minor.[7] It moves at 113 bpm and—like most up-beat pop songs—is set in 4/4 time.[7]

The song has an "uptempo" and "danceable club-friendly beat".[8][9][10] The melody incorporates low electronic beats and lines.[4] "Gimme More" also has electro[4] and funk influences.[11] Its retro- and disco-oriented beat features "heavy-breathing" and "moaning vocals", which drew comparisons to Donna Summer's 1975 track "Love to Love You Baby".[12]

"Gimme More" is constructed in the common verse-chorus pattern. It employs a spoken intro and outro; Spears speaks at the beginning and Danja speaks at the end. Spears introduces the song with the now famous line "It's Britney, bitch". Danja closes the songs with "Bet you didn't see this one coming. The incredible Laigo, the legendary Ms. Britney Spears--ha, ha--and the unstoppable Danja. You're gonna have to remove me, 'cause I ain't going nowhere." The entire hook-laden song[11] uses "gimme" redundantly up to eighty-eight times.[13]

Promotion and singles releases

  • "Gimme More"
    The track is mainly a club song which uses electro elements backed with breathy and moaning vocals.
  • Problems playing the files? See media help.

Spears first performed "Gimme More" publicly while opening the 2007 MTV Video Music Awards in the Pearl Theater at the Palms Hotel and Casino in Las Vegas, Nevada, on September 9, 2007.[14] Considered her musical comeback,[14][15] however, her opening was panned by many U.S. critics. Her lip-synching and inability to remember her choreography were the main reasons for the performance's poor reception.[16] Jeff Leeds of The New York Times explained that "... no one was prepared for Sunday night's fiasco, in which a listless Ms. Spears teetered through her dance steps and mouthed only occasional words in a wan attempt to lip-[sync] her new single, 'Gimme More'."[15]

Soon after, Spears' fifth album received attention from the media. "Gimme More" leaked on the internet along with "Break the Ice", "Hot as Ice" and other songs from the album. This prompted Jive, her record label, to bring forward the original release date of the album from November 13, 2007 to October 30.[17]

Announced as the album's lead single,[4] "Gimme More" was released in several formats. It was first solicited to radio stations before its official singles release. On August 30, 2007, it premiered on New York City-based radio station Z100's web site,[9][8] followed by other major markets such as KIIS-FM in Los Angeles, 97.1 ZHT in Salt Lake City and Hot 99.5 in Washington, D.C.. On September 25, 2007, the track was digitally released after approximately three weeks of airplay.[18] "Gimme More" was first physically released as a maxi single in Australia on October 6, 2007. The single included the main and instrumental version of the track.[19] "Gimme More" was Spears' first single release since "Someday (I Will Understand)" in 2005, from the album Britney & Kevin: Chaotic... The DVD & More. It was released in the UK on October 22, featuring the album version and the Kaskade remix.[20] In addition, a limited five-track 12" vinyl single called Gimme More Remixes, including reworkings by Paul Van Dyk, Junior Vasquez and Johnny Vicious, Paul Oakenfold and Kaskade and the Eli Escobar and "Doug Grayson Remix" featuring Amanda Blank,[21] was released on December 11, 2007 in the US.[22] In Taiwan, a 5" European-pressed 6-track enhanced CD was released.[23]

Reception

Despite the negative reviews from critics after Spears' performance at the MTV Video Music Awards,[18] "Gimme More" was generally well-received. A review from Blender Magazine complimented the song for being an "unsettling disco dazzler", giving it four out of five stars.[24] Guardian Unlimited's Alexis Petridis called the song "futuristic and thrilling".[25] Likewise, MSN observed that "Gimme More" is an "ice cold electro-pop dancefloor filler",[11] and Contact Music described it as having a "predictable but effective dance beat".[12] Nick Levine of Digital Spy was also impressed with its club-natured beat writing that Danja's production "melds tack-sharp beats and a deliciously scuzzy bassline to create a dancefloor throb" and "feels devilishly sexy", giving the song five stars.[26] The song was described by The New York Times's Kelefa Sanneh as "a nifty little electro-pop song", and noted that its use of electronic beats and bass lines is "as thick as Spears' voice is thin".[4]

The uptempo dance track is a cutesy if redundant jam in which the title is repeated no fewer than three dozen times in four minutes. Instantly most added at top 40, Spears is destined for a lofty chart debut.
—Chuck Taylor, Billboard[27]

The song's lyrics, however, attracted polarized reviews from contemporary critics. Chuck Taylor, Billboard writer and editor, wrote positively about the song. Fox News dubbed the opening line (It's Britney Bitch) as "sounding cocky and fun".[28] However, Pat Hipp of Prefix Magazine wrote that "its breathy start ruins the song".[29] MTV's Jennifer Vineyard was equally unimpressed by Spears' spoken introduction, calling it "either absent or inaudible".[30] Kelefa Sanneh said that "[Spears] delivers almost nothing but slithery come-ons and defiant invitations to nightclub decadence."[4] Mike Schiller of Popmatters defied negative reviews; he called the opening's exclamation's "real value...kind of hilarious", but that the insertion of redundant "more"s in the chorus degrade the song. He emphasized that "it only add to the feel that this is a genetically engineered sort of dancefloor banger, rather than the sexy come-on of a song that it’s trying to be."[31] The opening line and Spears' use of giggles were described as "reminiscent of a young Madonna" by MSN.[11]

Aaron Parsley's review for People and Pat Hipp for Prefix Magazine compared "Gimme More" to Spears' previous single "I'm a Slave 4 U" writing that in both songs "the lyrics are sexy and listener friendly",[8] and "rife with [in the latter's case] 'retarded' sexuality".[29] Marla Horenbein of Ramcigar.com commented that "Spears' sexy demeanor and impulsive whines take us back to her yesteryears of 'Baby One More Time' and '(You Drive Me) Crazy', except the lyrics are a bit racier."[32]

Canadian website "The StarPhoenix" listed the song at number two on their "Top 10 infectious songs of 2007".[13] Mexican music critics rate the song the 18th best song of 2007.[33] However, Maxim labeled the song the year's lamest.[34]

Chart performance

"Gimme More" achieved early success when it was solicited to radio stations across the US before its singles release.[35] Less than twenty-four hours after its official radio debut on August 30, 2007, it became one of the most requested songs on air.[8] Subesequently, it earned 1.5 million points on Z100.com in three days.[36] "Gimme More" was also an early commercial success,[37][38] topping the iTunes chart a week after its digital release.[18]

"Gimme More" lived up to its early chart placings, with solid but unspectacular positions. It debuted at number nine on the US Billboard Bubbling Under Hot 100 Singles chart on September 6, 2007.[39] On the Billboard Hot 100 for September 22, 2007, the song opened at number eighty-five.[40] It was Spears' first entry since "Do Somethin'" in April 2005.[41] "Gimme More" climbed to sixty-eight and peaked at number three on October 13, and was the chart's biggest gainer[42]—the upward movement was attributed to the track's significant digital sales.[43] This gave Spears her fifth US top ten hit and made "Gimme More" her highest showing in eight years.[44] "Gimme More" was Spears' second highest charting single in the US since her debut "...Baby One More Time".[44][43] The single stayed in the chart for fifteen weeks before the end of the year.[45] The single was certified Platinum by the Recording Industry Association of America, selling 1,000,000 copies shortly after its release.[46]

The single was more successful on Billboard's component charts. "Gimme More" debuted at number sixty-five on the Billboard Pop 100 in the same week it appeared on the Billboard Bubbling Under Hot 100 Singles.[47] It later moved up to number thirty-eight on the chart; the same week it appeared on the Billboard Hot 100.[48] The single peaked on the Billboard Pop 100 at number two,[49] and stayed on the chart for sixteen weeks in 2007. "Gimme More" opened at number one on Billboard's Hot Digital Songs on October 4 with 179,000 downloads.[44] It reached number one in the Euro Digital Tracks on November 2.[50] "Gimme More" was a club success reaching number one on the Billboard Hot Dance Club Play chart on December 15, 2007, replacing Rihanna's "Shut Up and Drive". It was also a dance radio hit, reaching the top spot on Billboard's Hot Dance Airplay for six consecutive weeks. "Gimme More" also topped Billboard's Canadian Hot 100.

In Australia, the single debuted at number three on the Australian ARIA Singles Chart on October 15, 2007,.[51] It reached #1 on the Australian Dance Chart where it remained for a total of six weeks.[52] On June 30, 2008 the track re-entered the Australian ARIA Dance Chart at number nineteen, and currently sits at number fifteen in it's second week back. The track laid the foundation for the album's success and has since gone on to be certified Platinum.

The single, however, was less successful on New Zealand's RIANZ Singles Chart. It debuted at number twenty-four on October 1, 2007,[53] peaking at fifteen in its second week.[54] "Gimme More" dropped out of the chart on November 19, 2007 after its seventh week. It re-charted on November 26 at number thirty on December 3, 2007. The single spent a total of nine weeks on the chart. Compared with Piece Of Me which spent 20 weeks on the chart and peaked at 4.[55]

"Gimme More" was successful in Europe, peaking in the top ten on most charts it entered. In Sweden, the single debuted at number three on September 6, 2007. It was "Gimme More"'s highest official chart debut and was its first recorded chart position outside the US.[55] The single dropped to number five and then to twenty-nine on October 4, 2007 but managed to climb back to number two, staying there for one week.[56] It peaked at number three on the UK Singles Chart on its debut on October 22, 2007.[57] It reached the top five in Belgium, Bulgaria, Denmark, France, Ireland, Italy, Portugal and Switzerland, and the top ten in Austria, Finland, Germany and Norway.[55]

Elsewhere, "Gimme More" had moderate success, debuting in Latin America on October 9, 2007 at number thirty-nine; it subsequently spent eleven weeks on the chart, and peaked at number five.[58] "Gimme More" was Spears' fifth entry in the Latinamerican Top 40, and her first since "Do Somethin'" which peaked at number twelve in May 2005.[59]

Music video

Britney Spears in the music video of "Gimme More", singing and pole dancing in aura-like blue lighting.
Britney Spears in the music video of "Gimme More", singing and pole dancing in aura-like blue lighting.

Directed by first time director Jake Sarfaty,[38] the music video was shot in a warehouse in downtown Los Angeles on July 19 and August 7, 2007. Sarfaty was handpicked by Spears, and the video was shot in two days. The production "was purely Spears' 'concept and her vision'".[38] It is a stripper-inspired video[13] to fit the song's racy content.[38] The video's light systems change from black and white with aura-like blue and pink hues to full blown color.[38] The camera's position always moves out-of-beat, giving the video a "raw and edgy look".[38] Spears features a tattoo on her biceps and dresses in all black. She wears a leather vest, a studded belt and skimpy panties over ripped fishnet stockings.[38] "Gimme More" is the second video in which Spears sports black hair, the first being "Toxic". The vest that spears wore was inspired by the Royal Jelly show in Hollywood, CA. The back-up dancers are performers from the show itself, who wore the same uniform as they do in the show. Spears was inspired after she attended the show a few weeks before the video shooting.

The video puts Spears in two roles: as a brunette pole-dancing in a stripper's pole, and a blonde version sitting at the bar with friends seemingly watching the strip tease while gazing at a mysterious man.[38] Around the middle of the video, the brunette Spears takes off her top and uses it to cover her breasts; she continues to pole-dance, flipping her hair and occasionally dancing in a mirror. The blonde Spears keeps an eye on the brunette which Entertainment Weekly describes as "giddily staring at 'stripper Britney'",[60] while stunned at others inside the club and continues on laughing.[38]

The music video had its exclusive premiere in the iTunes Store on October 5, 2007, before other outlets slated for an October 8 release. It currently holds a 2.5/5 rating based on over 3,100 reviews.[38] The iTunes version of the video was rotating on MuchMusic and VH1 a few hours before its premiere on MTV. On October 8, 2007, it was posted on MTV's official blog,[61] and premiered in Total Request Live's exclusive world premiere slot at 3:30 p.m. It debuted on TRL's chart at number eight on October 9.[62][63] "Gimme More" opened at number thirteen on MuchMusic's Countdown on October 13, 2007, peaking at number four on December 1.[64] Earlier in the month of July 2008, the Music Video for Gimme More was deleted off of Britney Spears' Official Channel due to unknown reasons, it has since been added back to the popular website with 39 Million views.

Track listings

Australia CD single

  1. "Gimme More" — 4:10
  2. "Gimme More" [Instrumental] — 4:09

UK CD single

  1. "Gimme More" — 4:10
  2. "Gimme More" [Kaskade Radio Mix] — 3:21

European/UK maxi single

  1. "Gimme More" — 4:10
  2. "Gimme More" [Kaskade Club Remix] — 6:08
  3. "Gimme More" [Junkie XL Remix] — 5:54
  4. "Gimme More" [Seiji Dub] — 5:03
  5. "Gimme More" [Stonebridge Club Remix] — 7:24
  6. Enhanced with "Gimme More" Video

UK promo CD-R Acetate

  1. "Gimme More" [Stonebridge Club Remix] — 7:25
  2. "Gimme More" [Sticky Club Remix] — 5:56
  3. "Gimme More" [Seiji Club Remix] — 5:05
  4. "Gimme More" [Stonebridge Radio Mix] — 3:46
  5. "Gimme More" [Sticky Radio Mix] — 3:41
  6. "Gimme More" [Dirty Radio Version]— 3:56

U.S. promo CD

  1. "Gimme More" — 4:10
  2. "Gimme More" [Instrumental] — 4:09
  3. "Gimme More" [A cappella] — 3:52


Japanese promo CD-R Acetate #1

  1. "Gimme More" [Clean Radio Version] — 3.56
  2. "Gimme More" [Seiji Club Remix] — 5:05
  3. "Gimme More" [Junkie XL Remix Radio] — 3:28
  4. "Gimme More" [Sticky Radio Mix] — 3:43
  5. "Gimme More" [Stonebridge Radio Mix] — 3:47
  6. "Gimme More" [Kaskade Radio Mix] — 3:21


Japanese promo CD-R Acetate #2

  1. "Gimme More" No intro/Clean Radio Version — 3.53
  2. "Gimme More" [Clean Radio Version] — 3.56

Official versions and remixes

  • Album Version — 4:10
  • Clean Version/Radio Edit — 4:09
  • Instrumental — 4:09
  • A Cappella — 3:52
  • No Intro Clean Radio Version — 3:52
  • Clean Radio Version¹ — 3:56
  • Dirty Radio Version¹ — 3:56
  • Paul Oakenfold Remix — 6:08
  • Paul Oakenfold Radio Mix — 3:45
  • Junkie XL Extended Remix — 5:54
  • Junkie XL Remix Radio — 3:28
  • Junkie XL Dub — 4:59
  • Kaskade Radio Remix — 3:21
  • Kaskade Radio Remix (Demo) — 3:25
  • Kaskade Club Remix — 6:08
  • Kaskade Dub Remix — 5:51
  • Kimme More Remix Featuring Lil' Kim — 4:14
  • Eli Grayson Remix feat. Amanda Blank — 4:51
  • Eli Grayson Remix Radio Edit feat. Amanda Blank — 3:54
  • Maurice Joshua Remix — 6:01
  • Paul Van Dyk Vandit Club — 8:57
  • Paul Van Dyk Dub — 6:38
  • Paul Van Dyk Radio Edit — 3:47
  • Paul Van Dyk Remix — 7:32
  • Seiji Club Mix — 5:05
  • Seiji Dub — 5:03
  • Seiji Remix Instrumental — 5:05
  • Sticky Radio Mix — 3:41
  • Sticky Club Mix — 5:56
  • Stonebridge Radio Mix — 3:46
  • Stonebridge Club Mix — 7:24
  • Stonebridge Dub — 7:23
  • Peter Rauhofer Club Mix — 9:24
  • Junior Vasquez & Johnny Vicious Club Remix — 8:41
  • Junior Vasquez & Johnny Vicious Radio Edit — 4:38
  • Vasquez Vicious Massive Dub — 7:03

¹ Has no spoken words by Danja at the end; goes straight to fade after last chorus.

Credits

Certifications

Country Certification Sales
Australia Gold 35,000
Denmark Platinum[65] 15,000[65]
United Kingdom - 180,000
United States Platinum 1,000,000

Chart

Gimme More is ranked the 30th best selling single of 2007 with 2.630.000 points but charted also in 2008 for a total of 3.153.000 points.[66]

Chart (2007-2008)[55][49][64] Peak
position
Australian ARIA Dance Chart 1
U.S. Billboard Hot Dance Club Play 1
Canadian Hot 100 1
U.S. Billboard Pop 100 2
united World Chart 2
European Billboard Hot 100 Singles 2
Irish Singles Chart 2
Italian FIMI Singles Chart 2
Swedish Singles Chart 2
Billboard Hot 100 3
Australian ARIA Singles Chart 3
Norwegian Singles Chart 3
UK Singles Chart 3
Belgian Singles Chart 4
Swiss Singles Chart 4
French Singles Chart 5
Latin America Top 40[58] 5
Finnish Singles Chart 6
German Singles Chart 7
Russian Airplay Chart[67] 7
Austrian Singles Chart 8
New Zealand Singles Chart 15

References

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  2. ^ http://www.mtv.com/ontv/vma/2008/best-special-effects-in-a-video/
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  33. ^ Shes back in Mexico
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  65. ^ a b #34 in the Tracklisten Top-40 Uge 19-2008.
  66. ^ [1]
  67. ^ Russian Airplay Chart Retrieved August 21, 2008

External links

Preceded by
"Stronger" by Kanye West		 Canadian Hot 100 number-one single
October 13, 2007 - October 26, 2007		 Succeeded by
"Stronger" by Kanye West
iTunes 100 number-one iTunes sales
September 24, 2007 - December 2, 2007		 Succeeded by
"Crank That (Soulja Boy)" by Soulja Boy
Preceded by
"Don't Stop the Music" by Rihanna		 Billboard Hot Dance Airplay number-one single
October 27, 2007 - December 8, 2007		 Succeeded by
"Carry Me Away" by Chris Lake featuring Emma Hewitt
Preceded by
"Shut Up and Drive" by Rihanna		 Billboard Hot Dance Club Play number-one single
December 6, 2007		 Succeeded by
"Keep Your Body Working" by Tony Moran featuring Martha Wash
Preceded by
"1973" by James Blunt		 Euro 200 number-one single
November 12, 2007 - November 18, 2007		 Succeeded by
"No One" by Alicia Keys
Preceded by
"Rockstar" by Nickelback		 iTunes Videos number-one iTunes sales
November 12, 2007 - December 11, 2007		 Succeeded by
"Rockstar" by Nickelback
v • d • e
Britney Spears
Studio albums
...Baby One More Time (1999) · Oops!... I Did It Again (2000) · Britney (2001) · In the Zone (2003) · Blackout (2007) · TBA (2009)
Other albums/EPs
Film and television
DVDs
Tours
Related topics
v • d • e
Britney Spears singles
…Baby One More Time