Paris-Plage is a summertime operation run by the City of Paris, France since 2002 that sets up beaches along the river Seine. Every July and August, roadways on the right bank of the Seine are blocked off and host various activities, including sandy beaches and palm trees.
Instigated in 2002 by the newly-elected Socialist mayor, Bertrand Delanoë, Paris-Plage has proven a major success, by providing a summer hangout for Parisians unable to head to the beach for their holiday. The number of visitors has grown each year and topped four million in 2007.
Every season, new features are added. Some are practical, like a shuttle linking the two riverbanks, a floating pool, and a second beach area at La Villette, in the northeast corner of the city.
Comparison to other beaches in France
Unlike many beaches in France, topless sunbathing is not permitted. Swimming in the Seine is also not permitted, for safety reasons. In 2006, a floating swimming pool was set up on the river.
Naming rights
Paris-Plage has filed a suit against the commune of Le Touquet-Paris-Plage, accusing it of harming the trademark of Paris-Plage. The suit seeks damages of 200,000 euros.[1]
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