Playhouse Disney is the brand name for Disney Channel's preschool programs, often airing as its own channel outside of the United States. The target age for this segment of the channel is from age 2 - 6. The brand name was rolled out in 1997 when Disney Channel moved from premium cable to basic cable. It is the main competitor to Nick Jr. in most countries.
History
Playhouse Disney started on the Disney Channel on January 6, 1997. In 2007, Playhouse Disney and its website received substantial upgrades to their on-air show, and Clay was replaced with two monkey hosts, Ooh and Aah. Before the Ooh And Aah, era, Playhouse Disney had an animated clay ball named Clay, who's catchphrase was, "Are you with me?" The previous programming announcer was actress Allyce Beasley, best known for her role as Agnes DiPesto on Moonlighting.
Every summer since 2007, usually starting sometime in May, Playhouse Disney's end time on weekdays only is cut back from 12:00 noon (ET) to 10:00 AM (ET). Disney Channel original series are aired over this time slot during the change of lineup. On weekends, Playhouse Disney still runs until 12:00 noon (ET).
Programming
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Playhouse Disney broadcasts from 6:00 AM to 12:00 PM ET seven days a week. Two separate sechedules run; a weekday schedule and a different schedule on Saturdays and Sundays. Additionally, on Mondays a feature length Disney movie generally runs from 10:30-12:00, pre-empting the normal shows at that time. The schedule features 22-minute standard length shows, interspersed with short 3-5 minute shorts and music videos. Introducing each show are two monkey puppets, Ooh and Aah. There are no commercials played during Playhouse Disney, though short "promotional spots" do run every so often, such as often seen on PBS. [1]
See also
References
External links
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