Urge is a citrus soft drink, the Scandinavian equivalent of Surge. It was originally introduced in parts of Europe in 1996 as a test product. Surge was launched in the United States in 1997. Surge and Urge are no longer sold anywhere else, but after a steady decline over the last few years, Urge sales have recently picked greatly up in Norway. It currently holds close to a 10% market share[2], in spite of receiving no marketing since its initial launch. Originally Urge was available in Norway in 0.5L and 1.5L bottles, and later also in 0.33L cans, but in Q1 of 1999 the 1.5L bottles were taken off the market, due to unsatisfactory sales.citation needed The cans also silently vanished from the market a few years later, leaving only the 0.5L bottles.
Urge 1.5L bottles will be relaunched to the Norwegian market in September 2008. The relaunch is credited to a massive campaign by the consumers on the internet community Facebook.[3]
Sales in United States, Denmark and Sweden ceased in 2001.
References
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Brands of citrus soda |
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| Citrus soda lines |
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| Citrus sodas |
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| Lemon-lime sodas |
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| Orange sodas |
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| Grapefruit sodas |
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See also
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