Yahoo! Mail is a Web-based email (webmail) service from Yahoo!. Inaugurated in 1997, Yahoo! Mail is the most-used e-mail service in the world, serving over 260 million users.[2] Currently, Yahoo! offers two versions of Yahoo! Mail: an Outlook-like Ajax interface powered by Yahoo!'s Zimbra introduced in 2007, as well as the traditional static-web-page "Yahoo! Mail Classic," which continues the availability of the simpler 1997-2006 interface for the brand's considerable installed base of users. In early 2008, Yahoo! started offering unlimited mail storage even to its non-paying users, in response to heated competition in the free-webmail market segment.[3]
History
The history of Yahoo! Mail began with JoJo Healy, Yahoo!'s resident investment banker since November 1996, who has dealt with every Yahoo! acquisition since it was created. "No one knows your business like your employees," he said. According to him, the main question was always to consider whether to "build, buy or rent." The answer really depended on the growth of competitors and the current position of the company. The main reason to buy things was to gain speed to market.
The growth in the number of Internet users eventually boosted the e-mail technology, but also created a very competitive environment where the winner was the first company to launch a successful e-mail service and attract potential users. E-mail became one of the most important features of a Web company as it would mean regular visits from e-mail users to the website.
When Hotmail and Mirabilis (the creator of the instant messenger ICQ) were looking to be bought, Yahoo! was the first company to which both made offers. Yahoo!, however, passed on both companies as they were too expensive for Yahoo! at that time. In the end, Microsoft ended up buying Hotmail for $400 million and AOL bought Mirabilis for $288 million.
Later there was also to be another battle to acquire the online communications company Four11. Yahoo! made a deal with the company for co-branded white pages. Marvin Gavin, who worked at Four11 as director of international business development said, "We always had a bias about being acquired by Yahoo! They were more entrepreneurial than Microsoft. We had a great cultural fit – it made a lot of sense." The real point in acquiring Four11 was that in March 1997, the company had launched Rocketmail, a webmail system that could be offered to users. In the end, Yahoo! concluded a deal with Four11 for $96 million. Yahoo! announced the acquisition[4] on October 8, 1997, very close to the time that Yahoo! Mail was launched.[1] Yahoo! Mail resulted from an acquisition rather than internal platform development because, as Healy said, "Hotmail was growing at thousands and thousands users per week. We did an analysis. For us to build, it would have taken four to six months, and by then, so many users would have taken an e-mail account. The speed of the market was critical."
The transition to Yahoo! Mail was not easy for many Rocketmail users at first. Yahoo! released various help pages to try and help these users.[5] Soon after, on March 21, 2002, Yahoo! cut free software client access and introduced the $29.99 per year Mail Forwarding Service.[6] Mary Osako, a Yahoo! Spokeswoman, told CNET, "For-pay services on Yahoo!, originally launched in February 1999, have experienced great acceptance from our base of active registered users, and we expect this adoption to continue to grow."
During the summer of 2002, the Yahoo! network was gradually redesigned. On July 2, Yahoo.com was redesigned and it was announced that other services like Yahoo! Mail would enter the same process.[7] Along with this new design, new features were to be implemented, including new navigation tools, such as drop-down menus in DHTML and different category tabs, and a new user-customizable color scheme.
In November of the same year, Yahoo! launched another paid service: Yahoo! Mail Plus.[8] Yahoo! Mail Plus offered a number of new features, including:
- 25 megabytes of e-mail storage
- 10 megabyte message size limit
- Ability to send up to 10 attachments per e-mail
- POP Access and Forwarding
- Archiving of e-mail messages to a hard drive for offline access
- Ability to send messages from Yahoo! Mail using other e-mail domains
- 200 blocked addresses and 50 filters to help screen unsolicited e-mails
- No promotional taglines in messages
- No account expiration. (However, as of Q1 2008, Yahoo users who attempt to cancel Mailplus subscriptions are led to a blank web page or an infinite loop of login pages. It is unknown whether this is an honest mistake by Yahoo web programmers, or an active attempt to deceitfully prevent users from legitimately cancelling their paid subscription to Mailplus.)
The launch of Yahoo! Mail Plus is part of Yahoo!'s strategic initiative to offer premium services that deliver innovative, reliable and relevant services to consumers", said Geoff Ralston, senior vice president, Yahoo! Network Services, and creator of the original Yahoo! Mail technology in 1997. "In just five years, Yahoo! Mail has grown from one million to tens of millions of users, illustrating how consumers have made e-mail an essential part of their daily lives. Through Yahoo! Mail Plus, Yahoo! continues to demonstrate leadership and innovation by offering consumers the industry's most complete and powerful e-mail solution.
On April 1, 2004, Google announced a free webmail with 1 gigabyte of storage. Though Gmail, Google's e-mail service, offered a large amount of storage, its invitation-only accounts kept the other webmail services at the forefront. Most of the major webmail providers like Yahoo! Mail, Hotmail, and AOL followed Google's lead and increased their mailbox storage considerably. Yahoo! was the first provider to announce 100 MB of storage for basic accounts and 2 GB of storage for premium users.[9] Determined not to lose customers, Yahoo! Mail then countered Hotmail and Google by increasing the storage quota of its free email accounts to 1 GB, and eventually removing a storage limit altogether and allowing unlimited storage.
On July 9, 2004, Yahoo! acquired Oddpost, a strong webmail offering that simulated a desktop email client like Microsoft Outlook. Oddpost had new innovative features such as drag-and-drop support, right-click menus, RSS feeds, and a preview pane, but it also had incredible speed, using e-mail caching to shorten response time, and many of these features were incorporated into an updated Yahoo! Mail service.[10]
On August 30, 2007, Walter Mossberg wrote in the Wall Street Journal that Yahoo! will be releasing the new version over the next few weeks.[1]
New Yahoo! Mail
Mail Beta and Messenger integration.
The New Yahoo! Mail has a revised interface which contains mostly Ajax (JavaScript and XML). It is very similar to a heavy mail client like Outlook (Drag and drop capabilities, Mail search, tabs). The new Yahoo! Mail comes with an integrated Messenger; as a result, users are able to chat with Yahoo! Messenger and Windows Live Messenger contacts while reading their email.
As of August 26, 2007, the new Yahoo! Mail came out of Beta period. The development of what has now become the new interface, started since July 2004, although it is possible other prototypes were in development before then. It is currently compatible with Internet Explorer 7, Firefox and Safari as well as Camino and other Gecko based browsers. (As part of Yahoo!'s plan to eventually upgrade all of their sites to be compatible with Firefox[11]). Although it is usable under Opera, there are slight visual problems regarding the layout.
In September 2005 Yahoo! began beta testing a significantly enhanced version of their e-mail service, based on Ajax scripting acquired from Oddpost, along with new philosophical approaches to email, including the Oddpost design philosophy (which Google made heavy use of in Gmail):
Given that the All-New Yahoo! Mail is based on Oddpost, it features the same underlying code base, including the implementation of this design concept to minimize the amount of data sent during an email session by creating a JavaScript UI engine on the client side and sending "Datapacks" instead of reloading the whole interface on every click like a traditional webmail service[2] (e.g. traditional Yahoo! Mail). This makes the service much faster than its counterparts.
However, unlike Oddpost, All-New Yahoo! Mail runs on a variety of OS's and browsers, and runs perfectly under Internet Explorer 7 and Firefox. On February 13, 2008, Yahoo! announced on the Yahoo! Mail blog that it would begin supporting version 3 of the Mac OS X default browser Safari, as well as the Mac versions of Firefox.
The look and feel of the new version is designed to mimic a desktop e-mail client, and it offers unlimited storage space, tabbed emails, RSS feeds, drag-and-drop capabilities, advanced keyboard shortcuts, advanced search, integration with Yahoo! Calendar and Messenger, Domain Keys, address auto-complete and more.
The All-New Yahoo! Mail also has a mascot called Liam, who is basically a little boy, who is shown in the "Help" panel as well as in the loading screen. Liam is "mail" spelled backward.
Introduction
Wide-scale beta release of the new version was introduced in late 2006. In November 2006, the Mail Beta team announced plans of integrating Yahoo! Messenger functionality with the Mail Beta interface. [12] This service was deployed in March, 2007.
Public and critical reaction to the new product has been positive,[13] although a number of users have encountered speed issues, which can render the client very difficult to use, especially on older hardware. Each update to the Beta has included significant speed improvements, and the Mail Beta team is still focused on improving speed issues. For example, the earlier versions of Mail Beta featured a loading screen every time you access mail. However, with various updates Mail Beta now appears immediately (no loading screen).
On August 26, 2007, Yahoo! Mail left beta and now the two versions which exist are known as Yahoo! Mail (the default interface) and Yahoo! Mail Classic (an updated version of the current interface). The announcement was made on the Yahoo! Mail blog by John Kremer, Vice President, Yahoo! Mail and the major improvements relate to intelligent shortcuts, SMS Messaging, and improved search.
The final version was released on October 9, 2007.
Features
Some of the new or improved features included in the All New Yahoo! Mail are:
- Yahoo! Calendar integration
- Yahoo! Messenger integration
- Windows Live Messenger integration
- SMS Messaging in certain countries
- Keyboard shortcuts
- Unlimited storage
- Improved search facilities
Open source
In late 2006, Yahoo launched an API for Yahoo! Mail Plus.[14]
Yahoo! Mail Classic
Screenshot of the 'Classic' version of Yahoo! Mail.
Mail Classic is, since the launch of the new Yahoo! Mail, an optional secondary User Interface for Yahoo! Mail. Although the AJAX interface is the default one, Classic is available for users who are unable to, or prefer to use the legacy style interface.
Features
Starting in May 2007, Yahoo! started to roll out to its users an "unlimited" amount of email storage.[15]
Yahoo! Mail has the following features:
Free version
- Unlimited Mail Storage.
- 10 MB attachments (20MB for long-time users)citation needed
- Protection against spam and viruses. (See: DomainKeys)
- Advertising is displayed on the screen while working with the e-mail account.
- POP3 support and Mail Forwarding facility in some countries (but not in the US). However, SMTP support requires upgrade to a Plus account.
- Accounts not logged into for four months get deactivated (The account can be retrieved but all stored data such as email is lost).
- Early in 2006, Yahoo! Mail introduced aliases to its repertoire of features. Users could now add a (single) alias username containing a dot character for a pre-existing account.
- The Chinese version of Yahoo! Mail offers 3.5 GB quota and 20 MB attachments. [3]
- Some users get features added if they are long time users.
- Latest beta of yahoo Zimbra desktop allows for yahoo free version users to use the software
Users can get around the Web browser access restriction by using software that simulates a POP3 server to which the e-mail application connects. YPOPs! and FreePOPs are examples of free software applications that allow email clients access to webmail (including Yahoo! Mail) services through POP3.
Business
Yahoo! Business E-mail is a combination of all their e-mail services with 10 distinct accounts each with the same features of the plus version and personalized domain name and e-mail address. Accounts can be managed by an administrator. There is $25 set-up fee and $9.99 monthly fee to use this service. Unfortunately yahoo is apparently still working out how to allow their business mail clients to access their email accounts from certain mobile smart phones and pdas. According to yahoo's website, for now, you can access your Business Email only from a BlackBerry. Yahoo says it plans to make business email compatible with more devices in the future.
- Unlimited Mail Storage
- 10 E-mail quota.
- Additionally, a user can pay $35 per year to have up to five custom e-mail addresses and a domain name.
- Yahoo! mail underlines addresses and phone numbers in email and allows the user to add them to the address book.
Ymail and Rocketmail
Yahoo Mail Vice President John Kremer on June 19, 2008 announced the tripling of the size of its free online email service with the launching of 2 domains as options for its 266 million users of "@yahoo.com" addresses: the new, simpler e-mail addresses ending in ymail.com and rocketmail.com ("@ymail.com" and "@rocketmail.com" at http://mail.yahoo.com). Rocketmail has a "hip retro feel" since it is a resurrected email address of a 1997 Yahoo.[16] E-mail under the ymail and rocketmail will offer all the same features as the Yahoo domain, with an unlimited amount of storage capacity, with ability to instant message from within their e-mail inbox and spam and virus protection.[17][18]
However, there have been problems with sending invitations in Yahoo 360 using ymail (and probably rocketmail): People using ymail reported they could not send and receive invitation from others using even ymail. This somewhat disappointed users who want to use the new launched email system.
Spam policy
Like most free Webmail providers, Yahoo! Mail is often used by spammers to provide a "remove me" email address. More often than not, these addresses are used for the express purpose of verifying the recipient's address--thus opening the door for more spam. However, Yahoo! does not tolerate this practice. It terminates accounts connected with spam-related activities without warning, and spammers lose access to any other Yahoo! services connected with their ID.[4][5]
In February 2006, Yahoo! also announced their decision (along with AOL) to give some organizations the option to "certify" mail, by paying up to one cent for each outgoing message, allowing the mail in question to bypass Yahoo's and AOL's inbound spam filters. [6]
Filters
In 2002, in order to prevent abuse, Yahoo! Mail had filters that changed certain words (that could trigger unwanted Javascript events) and word fragments into other words. "Mocha" was changed to "espresso", "expression" became "statement", and perhaps most damaging, "eval" (short for "evaluation") became "review". The widespread unintended effects of this can be seen by using search engines to find such nonsensical terms as "prreviewent"(prevalent), "reviewuation"(evaluation) and "medireview"(medieval).
When asked about these changes, Yahoo! explained that the changed words were common terms used in Web scripting, and were blacklisted to prevent hackers from sending damaging commands via the program's HTML function.
As of February 7, 2006, the Yahoo! Mail filters no longer substitute certain words for others. Although the change may have occurred prior to this date, Yahoo! Mail now prefixes an "_" (underscore) to certain suspicious words and word fragments.
Sending a test email from a non-Yahoo! Mail account to a Yahoo! Mail account with the words "Mocha", "eval", "Javascript", and "expression" in a sentence resulted in the Yahoo! Mail filters prefixing an "_" (underscore) to those words, resulting in "_Mocha", "_eval", "_Javascript" and "_expression". This prefixing removes the threat of the words acting as commands via the program's HTML function by rendering them as non-commands or unrecognizable commands. As of June 9, 2006, only the terms "expression" and "javascript" were prefixed with an underscore ("_").
There is also offered a spam filter called SpamGuard and an ability to set up custom filters. One problem that can be encountered is that the spam filter is applied before any custom filters you create. This results in some emails which you may wish to have directed to your Inbox or some other folder to be sent to your Bulk folder instead.
Greylisting
Incoming mail to Yahoo! addresses can be subjected to deferred delivery as part of Yahoo!'s incoming spam controls. This can delay delivery of mail sent to Yahoo! addresses without the sender or recipients being aware of it. The deferral is typically of short duration, but may extend to several hours. Yahoo! does not specifically document this policy in detail, although some information is available.[19][20]
Controversy
Removal of Iran's name
The international community claimed many times that there is no limitation for financial and economic ties with Iran. There are many evidences for this pretension, such as the inauguration of Germany-Iran joint Bank in Tehran, the major oil-gas deal between Iran and Russia and finally the largest oil contract of Persian Gulf region between Iran and Switzerland but Yahoo! Mail had suddenly removed the name of Iran from its supported sign-up countries list in November 2007. While it is not forbidden for Iranian users to create accounts in Yahoo! Mail, they cannot select their real country name, being forced to select another nationality for themselves.
A group of Iranian web designers and bloggers managed to start a web project named "Hello Yahoo Mail" which gives information about the culture of Iran, the Iranian people, the forgotten face of the ancient Persian Empire, and aims to give a realistic view of Iran to the world as well as try to convince Yahoo and other web-mail providers to let the country name back in their signup lists.
User name bans
On February 20, 2006, it was revealed that Yahoo! Mail was banning the word "Allah" in e-mail user names, both separate and as part of a user name such as linda.callahan.[21] Shortly after the news of the "Allah" ban became widespread in media, it was lifted on February 23, 2006. Along with this action, Yahoo! also made the following statement:[22]
We continuously evaluate abuse patterns in registration usernames to help prevent spam, fraud and other inappropriate behavior. A small number of people registered for IDs using specific terms with the sole purpose of promoting hate, and then used those IDs to post content that was harmful or threatening to others, thus violating Yahoo!'s Terms of Service.
'Allah' was one word being used for these purposes, with instances tied to defamatory language. We took steps to help protect our users by prohibiting use of the term in Yahoo! usernames. We recently re-evaluated the term 'Allah' and users can now register for IDs with this word because it is no longer a significant target for abuse. We regularly evaluate this type of activity and will continue to make adjustments to our registration process to help foster a positive customer experience.
Search function failure
Since the beginning of 2008, many users have experienced a failure of the search function in which it either fails to retrieve any messages, or (occasionally) just a small subset. Despite Yahoo being informed of this by many users for many months (Google: "Yahoo mail search not working"), they have failed to fix it.
See also
References
- ^ a b Yahoo! (1997-10-08). "Yahoo! Expands Community Services with Free E-mail". Press release.
- ^ Brownlow, Mark (April 2008). "Email and webmail statistics", Email Marketing Reports.
- ^ "Yahoo Mail Announces Unlimited Storage" (March 2008).
- ^ Yahoo! (1997-10-23). "Yahoo! Completes Four11 Acquisition". Press release.
- ^ Griffin, Gretchen. "Rocketmail Slowly Gets Grounded", Flak Magazine.
- ^ Hu, Jim (March 21, 2002). "Yahoo! tacks fees onto e-mail, storage", CNET News. Retrieved on 2006-06-01.
- ^ "Yahoo! unveils home page face-lift", ZDNet (July 2, 2002). Retrieved on 2006-05-31.
- ^ a b Yahoo! (2002-11-14). "Yahoo! Introduces Yahoo! Mail Plus To Help Consumers Manage Their Growing E-Mail Needs". Press release.
- ^ Yahoo! (2004-06-15). "Yahoo! Announces "New and Improved" Yahoo! Mail, Introduces Major Increase in Storage Space, Makes 50 Million Additional E-Mail Addresses Available". Press release.
- ^ Yahoo! (2005-09-14). "Yahoo! Begins Public Testing of New Yahoo! Mail". Press release.
- ^ Kotadia, Munir (March 17, 2005). "Yahoo pledges full Firefox compatibility".
- ^ Yahoo with Yahoo Messenger Techcrunch Yahoo with Yahoo Messenger.
- ^ Meyers, Michelle (2005-12-17). "Yahoo mail beta gets mostly rave reviews". CNET. Archived from the original on 2007-08-08.
- ^ Yahoo Opens Up Mail Source Code
- ^ Yahoo! Mail goes to inifinity and beyond, March 27, 2007
- ^ afp.google.com/article, Yahoo delivers new free email addresses
- ^ news24.com, Yahoo offers ymail, rocketmail
- ^ uk.reuters.com, Yahoo introduces two new e-mail address domains
- ^ "Why am I getting “451 Message temporarily deferred” or "421 Message from x.x.x.x temporarily deferred" errors when sending mail to Yahoo!?". Yahoo! (2007). Retrieved on 2007-06-27.
- ^ "As a sender, how can I ensure uninterrupted SMTP access and prioritized delivery?". Yahoo! (2007). Retrieved on 2007-06-27.
- ^ Oates, John (2006-02-20). "Yahoo!Mail bans Allah and Dirty Harry handles", The Register. Retrieved on 2007-06-27.
- ^ Oates, John (2006-02-26). "Yahoo! unbans! Allah!", The Register. Retrieved on 2007-06-27.
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